Sofia Gutierrez

Providing design, copywriting & content management to help tell your organization's story.

Sofia Gutierrez

Design

Have you ever had an extensive wall of text you needed to share with your audience? What better way to do so, and help them retain the information, than through an infographic? This is my absolutely most favourite way of sharing knowledge. Infographics don't have to be static and boring. Need a fun visual way to tell a story? I got you!

Print is not, in fact, dead. Design and print are essential channels for reaching audiences when using a multi-channel approach. This illustrated children's book combines the magic of lore and fantasy to teach the alphabet in an engaging and imaginative way.

This was something that started as a personal passion project. My husband and I are big nerds, so naturally, I illustrated us as a rare holographic card. Hand-drawn, designed in Illustrator, and printed on holographic paper, this project was a hit with my online audience, and now I create custom cards on request for fellow nerds wanting a unique gift for their loved ones.

Email & Marketing

Newsletters are one of the most efficient tools for building relationships with target audiences. Published monthly through Mailchimp, this research oriented newsletter has increased the client's audience and reach.

Video & Animated Content

Videos and animated graphics are essential tools for conveying ideas and helping viewers retain information. From scriptwriting to filming and editing, if you need help telling your organization's story through video and animation, I've got you covered!

UX/UI & Website Development

Your website is the face of your organization. An engaging, easy-to-navigate platform ensures users can seamlessly connect with your mission. I will work together with you to help build a site that says, "That's an organization I can trust!"

Content Creation &
Social Media

This social media campaign was developed to raise awareness about antimicrobial resistance, a growing threat to food security, animal welfare, and the global economy. A social media toolkit, including hashtags, social media account tags and copy, was created and distributed to project partners to reach a larger audience.

Brand Development

The brand is the heart of an organization. A strong brand identity doesn't just place you on the map; it keeps you glowing in your audience's mind and lays the foundation for long-lasting relationships. Need help finding out who your organization really is? Let’s figure it out together!

About Me

Hi! I'm Sofía. I was born in tiny El Salvador and now call Canada my home. I've spent over 8 years communicating through art, design and digital marketing.I love connecting with clients, learning about the stories behind their organizations, and bringing those stories to life!When I'm not working away behind my computer, you'll find me hiking, making bread, or doodling in my sketchbook.Let's tell some cool stories together!

Let's collaborate!